Telecommuting: what’s in a name?

Development of Policy on the Telecommunications-Transportation Tradeoff: that’s what we called our research project at the University of Southern California, funded by the National Science Foundation (NSF), in 1973. That was a good title for winning a grant from the scientists of the US government. It wasn’t a good title for explaining our research to almost everyone else, especially the business and government organizations that we wanted to use for testing the concept.

The focus of the research team was to assess the possibility of substituting information technology for the daily commute to and from work by millions of information/knowledge workers. I decided that a catchy name might seriously help in recruiting participants. So, that October, I produced a portmanteau word: telecommuting.  It was a combination of the words: telecommunications, commuting and computers.

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