Productivity, effectiveness or . . .?

One of the prime attractions of telework, at least from the employer’s point of view, is the increased productivity of teleworkers compared to their office-bound colleagues. I have issues with that description of the output of teleworkers or other information workers. I prefer to use “effectiveness” rather than productivity as a better term for telework’s impact. Here’s why.

Productivity

First, productivity is so twentieth or even eighteenth century. For the last century or two productivity has been defined as the result of effective effort, especially in industry, as measured in terms of the rate of output per unit of input.
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