For years I have tried to steer clients away from the use of productivity as a means of measuring the results of what teleworkers do. The reason for this is simply that productivity is a word associated with things, widgets, stove bolts, automobiles coming off the assembly line, and other manufactured objects. The broader, macroeconomic view is that productivity is somehow related to efficiency and value added. If a product sells for more than the costs of capital, materials, labor, and facilities used to produce it, then positive productivity must be at work.
The problem is that it is pretty hard to evaluate that sort of productivity for many types of information work simply because it is hard to identify the product to be measured. Continue reading Teleworker profectiveness