The moral imperative

A recent article by Daniel Gilbert in Nature, titled Buried by bad decisions, made me rethink approaches to encouraging telework. Gilbert’s point is that humans often make bad decisions; decisions that seem sensible but aren’t because “they tend to focus on what we are getting and forget about what we are foregoing”. Gilbert continues:

For example, people are more likely to buy an item when they are asked to choose between buying or not buying it than when they are asked to choose between buying the item and keeping their money “for other purchases”. Although “not buying” and “keeping one’s money” are the same thing. . . .We will change our lives to save a child but not our light bulbs to save them all.

This description would be amusing if it were not for the fact that humanity is rushing headlong toward serious trouble because of such decision processes. Continue reading The moral imperative